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First Super marketing campaigns nominated for excellence

August 31st, 2020

First Super is a finalist in three categories at the 2020 Australian Marketing Institute Awards for Marketing Excellence.  

The awards, which have been running for almost 40 years, recognise organisations and individuals who have achieved extraordinary success with their marketing practices.  

The Fund is nominated for the following campaigns and categories: 

  • Don’t be crazy! Find your lost super – Loyalty and Retention 
  • Don’t be crazy! Find your lost super – Small Budget Marketing 
  • First Super Member Competition 2019 – Small Budget Marketing 

Both these campaigns achieved great results for our members, which is at the heart of everything we do. 

The ‘Find your lost super’ project helped members track down and consolidate millions of dollars in lost super into their First Super accounts. 

The ‘First Super Member Competition’ campaign encouraged members to update their personal details, improving both the quality of our data and our ability to engage with members on important super topics. 

Fingers crossed for the results, which are expected in the coming weeks. 

Updating your details 

In the meantime, if you do need to update your personal details, our member competition is up and running again for another year. Simply go to firstsuper.com.au/update to find out more.